FAQ

Remember PR is all about getting people to know about who you are and what you do. It will help groom perceptions and create a positive image of your company’s ‘personality’. How much time and money you spend on PR depends upon how satisfied you are with your current image and how important it might be to improve it. Naturally, the more you put in, the more you’ll get out.

No. We will be working to acquire earned media placement of stories about your company. With earned media, unlike advertising, companies do not pay for replacement of news stories. One of the Key advantages of public relations over other marketing channels is that earned media helps establish credibility for a company and its products or services.PR is not instant or overnight, but it is very powerful way to build your company’ brand and reputation.

AdwaitPR is available when you need us. We know that our success depends on yours. And that one size doesn’t fit all and that best public relations campaign is one that fits both our clients company and its customers.

No. There are many reasons not to hire an industry-specific PR firm, including the inherent conflict of interest that comes with representing companies that compete with each other. Specialized firms are often stale and only reuse the same ideas and tactics over and over again. Creativity is transferable between industries it’s more important to get ideas across industries than within an industry. Our experience will show you that we can be successful in any industry. Our diverse industry experience trumps narrow, niche experience and allows us to avoid conflicts of interest. Our client diversity helps us see trends and think objectively and horizontally, bringing innovation from one industry to another.

At its core, PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public. For your company, those relationships might be with the general public, Consumers, potential customers and clients, investors, employees, government officials, agencies and regulators and the media. Your relationship with any of those audiences may or may not be mutually beneficial at any given time. AdwaitPR creates mutually beneficial relationships and incites change. AdwaitPR can help you change behaviours and opinions in your favor.

It takes time to develop and execute an effective PR campaign. Weigh the value of the time you’ll spend on PR against what you could accomplish in the same time if you focused your efforts on your own expertise your business.

No one tunes into the news to see whose advertising, people switch to news channels and visit news websites because that’s how they ensure they’re informed, educated and entertained. Do you regularly turn to any website, TV show, newspaper or magazine for the advertisements? Studies show that people are far more likely to believe a news story than an advertisement, and the ROI on public relation leaves advertising’s ROI in the dust. People have trained themselves to ignore advertising. For less cost than advertising, PR creates a more credible message.

PR can be highly effective in most businesses. Where it can make a big difference, however, is where the product or service cannot establish and maintain a significant differential advantage by itself. PR should be a staple part of any firm that needs to survive and grow. The benefits are as great for someone like Virgin as for a corner shop that stays open all hours. Generating goodwill and a positive attitude will help any business. If you sell to the public, good publicity can have a dramatic effect; PR can also be an important part of your promotional activities whenever you launch a new product or service.